6 STEPS TO SABOTAGE
MAX & CARDS AGAINST HUMANITY
The task of this campaign was to find a way to combine a company in gaming and a company not associated with gaming while using multiple channels throughout.
During this campaign Cards Against Humanity & MAX battle it out to see which is superior.
In this project, I conducted in-depth research on both brands and created the strategy, mock-ups, designs, and copy to ensure both brands benefit from this campaign.
Art Direction & Creative StrategyCards Against Humanity Attacks
2. MAX Fights Back
3. Cards Against Humanity takes the fight outside
4. MAX Retaliates
5. Cards Against Humanity sets their counter attack
6. Who’s Winning?
To know who’s winning two different expansion packs will be released.
One will only be found on MAX with the possible chance of receiving a card with a celebrity signature from a MAX show, this would give them the chance to meet that actor at comic con.
The other will be sold on CardsAgainstHumanity.com this pack is filled with the Twitter responses of fixed lines from the MAX original shows.
You cast your vote by buying a pack, whoever’s expansion pack sells more is winning the war.
