Buzz Ballz are strong premixed cocktails that use humor to gain audience attention. This project aimed to take a current campaign and extend or repair the current strategy. I chose to repair it as the original message felt that BuzzBallz was trying to fix your problems after a bad day. I propose shifting the messaging as BuzzBallz understands they have a product that works well and want to help you enjoy their product to the fullest without fearing mistakes while keeping to their humorous tone.