ES-O-TER-IC
Adjective
Intended for or likely to be understood by only a small number of people with special Knowledge or interest.
ESOTERIC BREWING
Art Direction, Branding & Design
In this project, I created a new beer brand from start to finish including the name, logo, images, and campaigns. I choose to create a beer for those with a deep emotional connection to music using the word Esoteric which means people who are in the know of this connection.



